Multipixel still/video cameras are the ‘Next Big Thing’ in smartphones

What new technology is secondary to the rest of the device, but is evolving at a rapid rate? So much so that it’s actually a threat to the rest of the existing technology in its field?

Any answer that is not “smartphone camera” would be incorrect.

Sales of point-and-shoot cameras have been slowly sliding down ever since the first good-quality multi-megapixel camera appeared on a smartphone. Think about it: you almost always have your phone with you–that’s one less device you have to remember to bring along to special events.

What’s interesting is that this feature is about to cause an entirely new round of competition in the smartphone world. has more on this more subject:

HTC and Nokia are preparing to go head-to-head with new cameras on upcoming smartphones, as they hope to steal market share from Apple and Samsung Electronics.

This year will once again see the camera become a key feature as smartphone vendors try to differentiate their products.

“Differentiating your device on looks alone has become almost impossible, which has resulted in manufacturers looking back at some of the other features on the phone as a way to differentiate what a consumer gets and give salespeople some hooks, and the camera is a very, very useful vehicle to do that,” said Ben Wood, director of research at CCS Insight.

The importance of cameras in people’s daily lives has grown exponentially because of social networks like Instagram and more people using the phone as their primary camera, according to Wood.

Already this year, vendors are focusing more on the camera and video capabilities of their smartphones.

At International CES, Sony announced the Xperia Z, which uses HDR (High Dynamic Range) technology when shooting video and still images. The Android-based smartphone also has a burst mode that can take 10 pictures per second at a 9-megapixel resolution until there is no more storage.

Meanwhile, the BlackBerry 10 operating system has TimeShift, which takes a rapid series of images and lets users choose the best facial expressions in each one and then combine them [in]to one picture.

The rest of the article focuses on what former industry leaders HTC and Nokia will be offering up with their new models.

Both companies have been in considerable financial trouble ever since smartphones by Apple (iPhone) and Samsung (Galaxy S III, Notes I and II) have taken the top spots in sales volume. Nokia has staked its future as a manufacturer of devices designed and built for Microsoft’s Windows Phone OS, but so far sales have been very slow.


One thought on “Multipixel still/video cameras are the ‘Next Big Thing’ in smartphones

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