Ever since the original iPad was introduced in 2010 companies have lined up products to try and compete with it. As we approach 2013 and three years in, as of now Apple’s devices control over half of the tablet market. While the Android platform has been the iPad’s chief competitor, a recent report says the iPad family of devices offer better battery performance.
Looking back, we’ve seen tablets from giant tech hardware companies like RIM and HP produce and then discontinue their offerings.
In fact, it looked like the only way anyone could compete with the iPad at all was to create a smaller version. The original and successive iPads have measured 9 1/2 inches vertically, which Steve Jobs had famously said was the smallest size a tablet could be to properly interact with human fingers. However, many companies must disagree, as the sub-iPad market has really taken off–tablets around 7 inches in size have appeared from Samsung, Google, Amazon and Barnes & Noble, to name the biggest sellers.
Realizing it was losing out on sales from that market Apple introduced the iPad mini several months ago. This will be the company’s first foray into a market it did not create: the iPod, iPhone and iPad all came to define their market niches.
The principal differences cited by Android tablet users as to why they prefer their devices over iPads are cost, less expensive apps and a more open approach to downloading those apps…and for some, “it’s not Apple.”
A recent report from Daniel Ionescu in PCWorld says that one mark against choosing an Android tablet is the poorer overall performance of the battery:
Android tablets, large or small, can’t seem to match the battery life of the iPad. In a recent set of battery life tests, Apple’s new iPad has the longest battery life among 10-inch tablets; in the 7-inch category, the iPad Mini comes out on top as well.
UK consumer watchdog site Which? tested the battery life of tablets for Web browsing over Wi-Fi (or 3G if available) and video playback. The brightness was set to around 200 nits using a light meter on all tablets so no manufacturer can get an advantage due to some default low brightness settings.
In the large tablets category, the iPad with Retina display led test results with 811 minutes (13.5 hours) of battery life, with the iPad 2 in the second spot at 590 minutes (9.8 hours). The highest performing Android tablet in this category was the Sony Xperia Tablet S at 534 minutes, closely followed by the Samsung Galaxy Tab 2 10.1.
Microsoft’s Surface RT tablet was included in the large tablet battery life tests, and scored a respectable 501 minutes (8.3 hours). Near the bottom of the rankings was the new Google Nexus 10, with a Retina-beating high-res display, but with only 488 minutes (8.1 hours) of battery life. The Asus Eee Pad Transformer Prime was the last in the scores, with 335 minutes of battery life without its separate keyboard, which can extend the battery for up to 661 minutes (11 hours).
In the small tablet rankings, the Apple iPad Mini is on top with 783 minutes of battery life (13 hours)—some three hours more than the next best challenger, theAmazon Kindle Fire HD, which scored a respectable 591 minutes (9.8 hours). Third was the Google Nexus 7 with 550 minutes, around 9 hours and 10 minutes.
Why do Apple devices lead in battery life? Apple’s tight control over hardware and software helps. When multitasking under iOS, most apps are suspended in the background so they don’t zap your battery; on Android, apps have the freedom to continue running in the background and using up more computing resources and battery.
Recent studies also show that ads in free Android apps such as Fchess and Angry Birds take a toll on battery life, as they spend under 25 percent to 35 percent of their energy on game play, but more than 65 percent to 75 percent on user tracking, uploading user information, and downloading ads.
While this should not necessarily deter you from selecting an Android tablet, it is another thing to consider when choosing a device for yourself, a friend or a member of your family.